Cold rooms upstairs and a heating bill that keeps climbing.
How much attic insulation you have, the common types, what adding more costs, and the old materials you should leave alone and test.

Price per square foot by type (blown-in, batts, spray foam), the R-value targets by climate zone from ENERGY STAR and DOE, and what a quote should list. Old vermiculite or suspected asbestos: stop and test first.
Cellulose vs fiberglass, where blown-in fits, and pro vs rented-machine price. Price, not procedure.
Open-cell vs closed-cell, where spray foam is worth it, why it is a pro job (fumes while curing), and price.
What mineral wool is, fire and sound behaviour, and price against fiberglass.
What R-38 means for attics, which climate zones call for more, and the price.
What R-19 means, where it goes (2x6 walls, floors), and the price per roll.
Which goes where and why the facing faces the warm side; when unfaced is right.
Foam vs fiberglass sleeves, which pipes to cover before a freeze, and the price of this cheap part.
What vermiculite looks like, why EPA says assume it may contain asbestos, and what to do: leave it alone and call.
Pictures of the common types (vermiculite, pipe lagging, block) and the honest call: do not touch it, have it tested, hire a licensed abatement pro. Never removal steps.